The Right Target Market for any Casino

There's no guessing who plays Fantasy Sports. This $4.48 billion industry is well researched and documented by the Fantasy Sports Trade Association (FSTA). According to FSTA, 82% of the players are passionate about the game or rank themselves as diehards, and 87% share their love of the game with family, friends and co-workers.

who_playsIn addition, the University of Mississippi conducts an annual research project to define the average player. The typical Player Profile is:

  • Married with children

  • Age 36

  • A college graduate or holds an advanced degree

  • Has a household income of nearly $77,000 a year

  • Spends close to $500 a year on Fantasy Sports

  • Averages three hours a week managing a team


     

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